A note before we start

I should be upfront: this is the first time I have ever launched a meme. I have written about crypto, interviewed founders who made and lost fortunes on tokens, and reported on the mechanics of memecoin markets. But actually doing it myself is different, and I want to document the process as honestly as I can.

Memecoins are almost always built around memes, and animals are consistently the most likely things to become memes there is something about an animal's face that the internet finds endlessly remixable. When I was deciding what symbol to use for this experiment, my cat felt like the obvious answer. His name is Rob. He has been around for years and he is genuinely, objectively funny in the way that some cats just are. I also figured: CashCat is currently one of the most valuable tokens in this space, and if a cat can get there, I do not see why Rob cannot be just as compelling if not funnier. That is not a financial prediction. It is just a reasonable place to start.

On the technical side: I chose pump.fun to launch this because it is the leading platform for memecoins. It removes most of the friction that usually makes launching a token intimidating, which matters when the whole point is to test whether an AI generated image can carry value in a live market. I minted the token straight from the image the model produced, so the contract address is the one tied to this exact output: 22i3DDibrTHwp1FYSBY3hnULuH4imRaaP5USPB4Vpump. This is the official contract. You can verify it on chain. I am including it here partly so you can track it and partly because writing it down makes it feel more real to me.

I do not know how this goes. That is kind of the point.